I Am There – Alcohol Awareness Week 2017


On Monday 13th November, we launched our new campaign, I Am There, for Alcohol Awareness Week 2017.

Watch video here

I’m there. Our relationship with alcohol can change as we age. If you are feeling isolated, worried about your alcohol use or someone else’s drinking. There is help and support. You can help support our work by texting THER37 to 70070 and make a £5 donation to us.

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Not every event requires alcohol. Those who begin drinking at an early age are more likely to have an alcohol problem or a physical dependence on alcohol as they get older. Not only is this because drinking may become a comfortable habit, but also because the body’s tolerance levels may increase, it is best to remain mindful of your drinking at every stage in life.
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Drinking alcohol during childhood can have a serious effect on a child’s development, causing a range of health and social problems. New research suggests a strong link between the frequency of young people’s underage drinking and their exposure to drinking at home. So it’s clear that parents play a crucial role in making sure their children develop a healthy relationship with alcohol.
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Although experimentation with alcohol can be common among kids, it’s not safe or legal. So it’s important to start discussing alcohol use and abuse with your kids at an early age and keep talking about it as they grow up.
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Don’t turn to alcohol to deal with issues. A better way to deal with stress is to choose a trusted friend or colleague and tell them what’s worrying you. Then, together you can come up with some solutions. That’s often all people need to start feeling better.
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The cost to Northern Ireland’s wider economy of presenteeism is estimated at up to £96.9 million per year, whilst absenteeism from work due to excessive alcohol consumption is thought to cost up to £47.7m.
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Over 4 million people in the UK aged over 50 are high risk drinkers. That’s almost the population of Wales and Northern Ireland combined. If you are feeling isolated, reach out for a helping hand.

We are here – For those struggling with alcohol dependency please call our office 20 028 9066 4434 for further information, advice and support.

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